German Pavilion at the Expo 2012 in South Korea

The German Pavilion at Expo 2012 in Yeosu greeted its visitors with “Seavolution”. The term alluded both to the theme of the world exposition “The Living Ocean and Coast” and to the technical innovations that Germany presented at the South Korean city. The pavilion logo also had a maritime theme.


The name “Seavolution” stood for the progress and ground-breaking scientific and technological developments presented at the German Pavilion.
The pavilion logo in black, red and yellow was based on the shape of a nautilus, a cephalopod from the late Precambrian that has lived on Earth for 500 million years. It is also indigenous to both salt- and freshwater environments. Its shell is a perfect example of the golden mean, the epitome of aesthetics and harmony since the time of ancient Greece.
From 12 May to 12 August 2012 the German Pavilion at Expo 2012 in Yeosu offered visitors an attractive mix of information and entertainment. It presented future-oriented technologies, projects and processes from Germany that dealt with various aspects of the expo theme. The highlight was a virtual 360-degree diving trip.
The German Pavilion was organised by Hamburg Messe und Congress GmbH on behalf of the Federal Ministry of Economics and Technology. facts and fiction and GTP Architects worked together on the conceptual design.
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